Translation and, most importantly, “good” translation of websites is often underestimated by tourism-related businesses, despite the fact that it is often responsible for their successes or failures. In this article, I’ll explain why website translation is so important for the tourism industry and how to assess the quality of this type of translation.
Have you ever thought about marketing as a romantic way of promoting products, services, and experiences that connect us with something greater than ourselves? Well, that’s how I came to see it through the eyes of Tim Leberecht, author of the book The Business Romantic.
Last Tuesday 24th and Wednesday 25th March the Chamber of commerce and Industry (CCI) of Lyon at the Lyon Stock Exchange held its yearly International Forum, the first business network in the Rhône-Alpes region for companies and entrepreneurs to help boost foreign investment in France and encourage French business ventures abroad.